MERIT Pursuit Strategist
A business development agent that moves pursuits forward.
The Pursuit Strategist does business-development work—not just summaries. It brings opportunity discovery, incumbent research, pipeline building, capture organization, and document drafting into one pursuit workflow — and hands each piece back with its sources and the decision it needs from your team.
What changes
- Capture work gets done between reviews, not only during them.
- Research and drafts arrive with citations your team can check.
- Every piece of work ends at a decision, and the decision stays yours.
Five kinds of work, carried across every active pursuit.
- Discover opportunities
- Reads new federal solicitations against your company profile and qualifies the ones that fit, with the reasoning attached.
- Research incumbents
- Compiles incumbent history, award records, and recompete timing so the competitive picture is on the pursuit before the review.
- Build the pipeline
- Stages pursuits, keeps owners and dates current, and flags the ones that have stopped moving.
- Prepare pursuit documents
- Drafts capture and pursuit documents for review, citing the solicitation and your own records rather than inventing content.
- Surface the next decision
- Ends each piece of work at a specific, owned decision — what to pursue, who to team with, what to close.
More than a daily summary.
A reporting layer tells you the state of your pipeline. An agent changes it. The Pursuit Strategist works inside the pursuit rather than above it — the output is research, structured updates, and drafts attached to specific opportunities, waiting where the pursuit lives.
It is also not a chat window. You do not have to know what to ask. The work arrives already done, cited to the solicitation, the award record, or your own company records, so a review is a matter of confirming or correcting rather than taking anything on trust.
Built around how GovCon BD actually works.
The agent works to a capture process rather than a generic task list. It knows a pursuit has to clear fit before customer, and customer before coverage; that a labor category with no named candidate is a bid risk; that an incumbent with a long award history changes the competitive read; and that a teaming gap found during capture is cheap while the same gap found during writing is not.
That structure is what makes the output usable. A draft arrives in the shape your capture process expects, and a flag arrives at the gate where someone can still act on it.
- Gate-aware
- Work is organized around the gates a pursuit has to clear, in order.
- Evidence-led
- Fit, coverage, and competitiveness are argued from records, not asserted.
- Timed to be useful
- Risks surface at the point in the pursuit where they can still be closed.
Work continues. Decisions stay with your team.
The agent keeps working while the team is elsewhere — overnight, across a long proposal week, through the days when BD loses to delivery. In the morning it presents what changed, what it prepared, and what now needs a person.
The boundary is firm and deliberate. It does not submit, contact partners, make bid decisions, or advance a pursuit on its own. Approvals, overrides, and corrections are recorded against the pursuit, so how a decision was reached stays visible later.
- Nothing advances alone
- Gates, teaming, and submissions all wait for an explicit human action.
- Corrections are kept
- An override is recorded next to the original finding, not silently replaced.
What the team wakes up to.
Not a second list of capabilities — a record of what changed while the office was empty, and what the agent did about each one.
- Amendment posted: Re-read overnight, and the affected gate fields updated with citations Source: SAM.gov
- Gate item closed: Pursuit restaged, with the next owner's action queued for approval Source: Gate tracker
- Coverage gap opened: A labor category lost its named candidate; teaming options drafted Source: Staffing records
- Deadline moved: Priorities reordered across active pursuits, with the change flagged Source: Solicitation
Questions teams ask
- How is this different from an AI chat assistant?
- A chat assistant answers questions you bring to it. The Pursuit Strategist works from your pipeline and produces work — research, structured pipeline updates, and drafts attached to specific pursuits — without being asked each time.
- What can it do without us, and what can it not?
- It can research, organize, identify, recommend, and draft. It cannot submit anything, contact a partner, make a bid decision, or advance a pursuit through a gate. Those stay with your team, and the agent stages its work for review rather than acting.
- How do we check the research and drafts it produces?
- Every finding cites its source — the solicitation, public award records, your company profile, the gate tracker, or the pursuit record. Corrections are recorded against the pursuit alongside the original finding, so how a decision was reached stays visible.